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ASAP kick started its year with the first QMM and induction of officers at the Hard Rock Café last February 23, 2017.

With the theme “ Strengthen the Core”, Rick Hawthorne the president of this year’s board opened the meeting by focusing on two things that rang loudly during our planning session, TRUST and COMMITMENT.

Madonna, this year’s chairman expounded on this through her report and by introducing industry leaders who graced the event.

Portia Catuira of TBWA was the inducting officer and Merlee Jayme of Dentsu Jayme Syfu as the key note  speaker.

Merlee shared an empowering speech on how people behind the craftsmanship of commercials are invisible no more. She shared  very visual and concrete  examples of how people from our industry strive hard for excellence in our craft and  how we leverage that in creating a voice for ourselves in our industry, our country and the world.

Capping the event was the induction of a new member Infinite Loop Music and Sound production.